From concept to implementation: Implement telematic services successfully with Cirquent.

Telematic solutions not only provide more convenience, they also ensure considerable increases in safety. Drivers know: innovative driver’s assistance and safety systems are available – such as hazard warnings and acceleration of the rescue chain when an accident happens. Customers are willing to pay for this added safety and convenience. As a result of this, telematics for drivers will become an increasingly important competitive factor for carmakers in the future.

Specifically: OEMs that can offer seamless integration and permanent connectivity between the car, mobile phone, other consumer electronics and the Internet have a lead over the competition. Telematic systems also provide a considerable competitive advantage in Customer Relationship Management (CRM). This is because telematics systems open up an interactive multimedia communication channel to the customers that can be used to improve customer loyalty and customer satisfaction.

Standardised platform, seamless processes

Challenge number one for carmakers in terms of telematics is to achieve technical flexibility while keeping costs low. A standardised platform can help here – as a basis for the integration of vehicle information, consumer electronics and the latest content and for easy installation of new applications, such as social networks, maps, etc. Apart from that, all the processes and systems involved must interact seamlessly. Regular updates to the latest consumer electronics are also required – after all, the life cycle of a car is much longer than that of a mobile phone, GPS, BlackBerry, etc.

Telematics for users – simple and appealing

Another task for OEMs is to increase the attractiveness of telematics for customers even more. Specifically, this means making the use of all telematic services as simple and intuitive as possible and largely automating the administrative telematic processes – beginning with request management, through technical integration to customer management. Only when customers perceive an obvious improvement in driving comfort and traffic safety is it possible for companies to clearly differentiate themselves from the competition. Other telematic benefits for the customers are lifestyle-related infotainment and considerable reductions in service costs thanks to remote diagnosis and assistance.

Cirquent – many years of telematic expertise for your success

As a former BMW subsidiary, Cirquent has many years of experience in designing and implementing telematic networks. We have substantial project expertise in all areas of the complex field of telematics: experience-based consulting – also for marketing and sales strategies, – detailed technical and functional concepts and seamless integration into existing processes and systems. As the leading expert for the development of successful Car2X architectures, we offer all services from one source:

• Extensive telematic consulting in terms of technology, marketing, customer service, CRM and sales.
• Technical and functional planning of innovative telematic solutions, including sound process and strategy advice.
• Successful implementation: Seamless integration of telematic services into existing process and system landscapes.
• Our telematic projects – consulting, planning, implementation
• Linking telematics and CRM
• Platform for managing telematic services
• Online services for vehicle entertainment systems
• “SIM-TD” – cooperation partner in an important Car2X field study in Germany