Cirquent realises innovative infotainment and mobile service offers.

Buying a car in the age of Web 2.0: The new possibilities of Web 2.0 do not stop at the automotive industry. Automotive manufacturers and car dealers today are required to use the new communication channels specifically for information, advice and sale of a car. Their customers now expect to be informed and contacted via the web, social networks such as Twitter and others.

New opportunities and challenges: The prerequisites for using the internet's 24x7 sales opportunities include professional multichannel management, brand-compliant web presence as well as consistent customer information via all sales channels - tasks to be jointly fulfilled by marketing, sales and IT.

Innovative Services and Mobility Services: Moreover, the automotive industry is currently undergoing a change to become a mobility solution provider. This means: At the moment, new business models are being created with respect to intelligent solutions for vehicle-bound and vehicle-independent mobility services, such as TeleServices, pay-per-use and car-sharing. It is necessary to intelligently connect these business models with innovative multichannel marketing and new sales models.

Cirquent - your archITect for the implementation of innovative business and sales models as well as new mobility offers

Cirquent's archITects support the automotive industry in all challenges resulting from the new business and sales models and mobility services. With well-established industry, process and IT knowledge, we provide our automotive customers with comprehensive end-to-end consulting for the development of innovative sales models. Furthermore, Cirquent is a strong partner for automotive manufacturers for the implementation of new mobility solutions and offers.

An overview of our end-to-end consulting offer:

• Business Consulting: Consulting and/or validation for the development of new business and sales models.
• Development of multichannel sales processes: Definition of roles and responsibilities, process control with KPIs.
• Development of an IT architecture: Conception and implementation of a sustainable IT infrastructure.
• Implementation: Technical realisation of new business and sales solutions.
• Change Management: Support with the launch of the new business and sales models.
• Maintenance and operation: Hosting & Support of new applications and IT systems.

Learn more about the wide-ranging IT support for automotive companies in marketing & sales here!